Başlık | Loveflutter 1 |
Haftanın | Havas London |
Kampanya | Loveflutter Launch |
Reklamcı | Loveflutter |
Marka | Loveflutter |
İlk Yayınlanma Tarihi | 2014 / 5 |
Ürün | Online Dating App. |
Sektör | Other Online Services |
Slogan | Bye bye boring dating |
hikaye | Havas has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter. |
felsefe | The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read. |
Medya Türü | |
Yaratıcı Yönetmen | Mark Fairbanks |
Sanat Yönetmeni | Christian Sewell |
Reklam Yazarı | Andy Mcananey |
Ajans Prodüktörü | Kate Blumer |
Fotoğrafçı | Alan Powdrill |
Tipografi | Christian Sewell |
Tipografi | Lex Wilson |
Tipografi | Andre Beato |
Tipografi | Thiago de Moraes |
Tipografi | Milan Abad |
Tipografi | Dingus Hussy |
Tipografi | Giuseppe Cassano |
Tipografi | Paul Pateman |