Mark Fairbanks
Creative Director (freelance) at Mother
London, United Kingdom
BaşlıkLoveflutter 2
Haftanın
Kampanya Loveflutter Launch
Reklamcı Loveflutter
Marka Loveflutter
İlk Yayınlanma Tarihi 2014 / 5
Ürün Online Dating App.
Sektör Other Online Services
Slogan Bye bye boring dating
hikaye Havas has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter. 
felsefe The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read. 
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