Mark Fairbanks
Creative Director (freelance) at Mother
London, United Kingdom
Kampanya Blueprints - GE
Reklamcı General Electric Company
Marka GE
İlk Yayınlanma Tarihi
Sektör Energy & Water Authorities, Utilities
Slogan imagination at work
hikaye The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs.
felsefe We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world.
Sorun Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems.
Sonuç N/A
Medya Türü Print
Market United States
Daha fazla bilgi
Sanat Yönetmeni
Reklam Yazarı
Yaratıcı Yönetmen
Yaratıcı Yönetmen

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