|Haftanın||BBDO New York|
|Kampanya||Blueprints - GE|
|Reklamcı||General Electric Company|
|İlk Yayınlanma Tarihi|
|Sektör||Energy & Water Authorities, Utilities|
|Slogan||imagination at work|
|hikaye||The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs.|
|felsefe||We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world.|
|Sorun||Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems.|
|Daha fazla bilgi|
|Sanat Yönetmeni||Paul Cohen (AMV)|
|Reklam Yazarı||Mark Fairbanks|
|Yaratıcı Yönetmen||David Lubars|
|Yaratıcı Yönetmen||Paul Brazier|
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