| Başlık | Solar |
| Haftanın | BBDO New York |
| Kampanya | Blueprints - GE |
| Reklamcı | General Electric Company |
| Marka | GE |
| İlk Yayınlanma Tarihi | 2007 / 2 |
| Sektör | Energy Production, Raw Materials & Minerals |
| Slogan | imagination at work |
| hikaye | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
| felsefe | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
| Sorun | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Sonuç | N/A |
| Medya Türü | |
| Market | United States |
| Daha fazla bilgi | ecomagination.com |
| Sanat Yönetmeni | Paul Cohen (AMV) |
| Reklam Yazarı | Mark Fairbanks |
| Yaratıcı Yönetmen | David Lubars |
| Yaratıcı Yönetmen | Paul Brazier |
More Work
SEE ALLThe Only Gadget You Need
- MARKA:
- Nokia
- HAFTANIN:
- Grey London
Malaria Must Die, the voice petition
- MARKA:
- Malaria No More UK
- HAFTANIN:
- R/GA
Win the Right Way (1m30) / The Venture
- MARKA:
- Chivas
- HAFTANIN:
- Havas London
Turning safe sex into great sex
- MARKA:
- Durex
- HAFTANIN:
- Havas London
Peasant
- MARKA:
- VO5
- HAFTANIN:
- Havas London
General
- MARKA:
- VO5
- HAFTANIN:
- Havas London
Paper Bag Dating
- MARKA:
- Loveflutter
- HAFTANIN:
- Havas London
Case Study: Vale Das Palmeiras
- MARKA:
- Chivas
- HAFTANIN:
- Havas London