Alexander Kalchev
Executive Creative Director at DDB Paris
PARIS, France
BaşlıkImmaturity 3
Haftanın
Kampanya Honda Monkey
Reklamcı Honda Motor Co., Ltd.
Marka Honda Monkey
İlk Yayınlanma Tarihi 2019 / 5
Sektör Automotive
hikaye Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”.
Medya Türü Outdoor/Out of Home
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
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