Başlık | Solar Graffiti |
Brief | In a neighborhood of Mexico, we chose a gathering place, unlighted and dangerous.We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment.We then worked on all the graffitis in which we incorporated new generation organic solar panels.From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels. |
Haftanın | Publicis Conseil |
Kampanya | Solar Graffiti |
Reklamcı | ENGIE |
Marka | ENGIE Solar Graffiti |
Posted | Kasım 2018 |
Sektör | Energy & Water Authorities, Utilities |
hikaye | ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy. |
Medya Türü | Case Study |
Yaratıcı Yönetmen | Elie Trotignon |
Reklam Yazarı | Anthony Clouet |
Sanat Yönetmeni | Nicolas Denis |
Prodüksiyon Şirketi | Carnibird Paris |
Ajans Prodüktörü | Florent Villiers |
Müşteri Direktörü | Aurore Duhamel |
Müşteri Direktörü | Marion Gautier-Falret |
Müşteri Direktörü | Océane Auget |
Müşteri Temsilcisi | Tristan de Laval |
Strateji Planlamacı | Inès Blanfuney |
Vincent Teffene | |
Strateji Planlamadan Sorumlu Başkan | Luc Wise |