Başlık | Film 4 Idents |
Haftanın | Saatchi & Saatchi |
Kampanya | Film 4 Idents |
Reklamcı | Direct Line |
Marka | Direct Line |
Posted | Haziran 2020 |
Sektör | Insurance |
felsefe | In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining. |
Medya Türü | Case Study |
Süre | |
Prodüksiyon Şirketi | Rattling Stick |
Editing Şirketi | The Assembly Rooms |
Post Prodüksiyon | Framestore |
Ses Tasarım Şirketi | Factory Studios |
Yaratıcı Ajans Başkanı | Guillermo Vega |
Yaratıcı Yönetmen | Dan Treichel |
Yaratıcı Yönetmen | Franki Goodwin |
Yaratıcı Ekip | Ryan Price |
Yaratıcı Ekip | Harriet Ronn |
Yaratıcı Ekip | Barney Spiro |
Business Leader | Richard Sweetman |
Müşteri Direktörü | Paul McHugh |
Müşteri Temsilcisi | Juliet Cornick |
Strateji Planlamacı | Rui Ferreira |
Ajans Prodüktörü | Marie Hughes |
Production Supervisor | Isaac Addo |
Yönetmen | Daniel Kleinman |
Prodüksiyon Sorumlusu | Johnnie Frankel |
Prodüktör | Stuart Bentham |
Editör | Eve Ashwell |
Post-production Producer | Helen Hughes |
Sound Designer | Dan Beckwith |
Brand Director | Kerry Chilvers |
Marketing Manager | Kirsty Hoad |
Manager, Brand Marketing | Emma Taylor |
Partner | Oli Scargill |
Direktör | Marine Turner |
Head of Sponsorship & Events | Chris Fuller |
Prodüksiyon Sorumlusu | Rick Chambers |
Associate Director | Andrew Gifford |