Airbnb - "A Different Paris"

TBWA\Singapore

TBWA\Singapore Singapore, Singapore

Ödüller

27724

Marka: Airbnb
Ülke: Singapore

Reklamcı: Airbnb

Başlık	A Different Paris
Haftanın	TBWA\Singapore
Kampanya	A Different Paris
Reklamcı	Airbnb
Marka	Airbnb
İlk Yayınlanma Tarihi	2015 / 9
Sektör	Online Travel & Reservation Services
hikaye	“I always imagined there was just one Paris,” says the female narrator, “of monuments, museums and parks.” But thanks to her Airbnb host, André, she discovers “a different Paris” of flea markets, hidden squares, cellar jazz bars and local bistros. “In this Paris, I truly lived like a Parisian, in a home I could call my own,” she says. With Airbnb, belong anywhere.
Sorun	Objective: Through this campaign Airbnb wanted tocreate a film using a combination of live action and 3D Zoetrope animation to reflect a feeling of real belonging for travelers as they discover Paris through the eyes of their hosts. Concept: The films were developed to show in true Airbnb fashion, how the ordinary world can become an altogether different, more magical world. Using various filmmaking techniques; including Motion Control, live action, miniature models & a giant 3D Zoetrope which was built specifically for the shoot. The models comprised of 11,256 parts, including 1,476 figurines to create the illusion of seamless motion. All of these techniques work together to create a world of fantasy and pull the viewer into the magic of Paris, and the possibilities when staying as an Airbnb guest. Target Audience: The films are part of a campaign ‘A Different Paris’ specifically created for Airbnb’s Asian markets. Three versions were created for China, Japan, Korea and was launched in August 2015, and aired on  TV, Online / Social – Youtube, Tencent, Naver and Yahoo!Japan, as well as media sites as Facebook, Twitter, Instagram and WeChat.
Medya Türü	Television
Süre	60 seconds
Prodüksiyon Şirketi	Photoplay Films
Reklam Sorumlusu	Matthias Schuecking
Animasyon	Simon Ingerson
Reklam Yazarı	Elrid Carvalho
Sanat Yönetmeni	Uni Lee
Prodüksiyon Şirketi Prodüktör	Allison Gay
Prodüksiyon Şirketi Prodüktör	Haydn Evans
Müşteri Direktörü	Mandy Wong
Yaratıcı Yönetmen	Gary Steele
Müşteri Direktörü	Joyce Wong
Medya Ajansı	Starcom
Editör	Simon Njoo
Prodüksiyon Şirketi Prodüktör	James Rose
Post Prodüksiyon	Cutting Edge
Prodüktör	Annie Beauchamp
Prodüksiyon Şirketi	Six Toes
Prodüksiyon Şirketi Prodüktör	Emma Thompson
Prodüksiyon Sorumlusu	Oliver Lawrance
Prodüksiyon Sorumlusu	Haydn Evans
Görüntü Yönetmeni	Jonathan Rossiter
Yönetmen	Norman Yeend
Yönetmen	Scott Otto Anderson