| Başlık | Responsible Billboard |
| Haftanın | Africa |
| Kampanya | Responsible Billboard |
| Reklamcı | AB Inbev |
| Marka | Ab InBev |
| İlk Yayınlanma Tarihi | 2019 |
| Sektör | Beers, Ciders, Lagers |
| felsefe | Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message. |
| Medya Türü | Ambient |
| Süre | |
| Yaratıcı Ajans Başkanı | Sergio Gordilho |
| Reklam Yazarı | Pedro Bullos |
| Sanat Yönetmeni | Erico Braga |
| Tasarımcı | Yllo Pedra |
| Project Director | Monique Lopes Lima |
| Proje Sorumlusu | Fernanda Segura |
| Proje Sorumlusu | Juliana Leite |
| Project Producer | Julia Newman |
| Project Producer | Fernando Alonso |
| Client Services | Heloisa Pupim |
| Client Services | Rafael Marques |
| Client Services | Victoria Jaffe |
| Ajans Prodüktörü | Rodrigo Ferrari |
| Ajans Prodüktörü | Tais Olhiara |
| Ajans Prodüktörü | Juarez Lima |
| Prodüksiyon Şirketi | Corazon Filmes |
| Yönetmen | Pedro J. de la Fuente |
| Görüntü Yönetmeni | Alex Vecchi |
| Ses Prodüksiyonu | LOUD |
| Post Prodüksiyon | Warriors VFX |