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Andrés Ordóñez
Andrés Ordóñez
Chief Creative Officer at FCB Chicago
Greater Chicago Area, United States
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BaşlıkLong Live Love
Haftanın
Kampanya Long Live Love
Reklamcı Canon Inc.
Marka Canon
PostedTemmuz 2021
Sektör Photocopiers
hikaye For decades, Canon has been underestimated as “just a camera and printer company” when in reality, Canon is a world-class innovator with more patents than Sony, LG and Apple. To shift this brand perception, we chose the world's largest tech event, CES, as our stage and showed tech consumers, potential business partners, and journalists what Canon is truly capable of.We decided to bring the historic skate spot LOVE Park—documented extensively through Canon cameras in the past—back to life through Canon’s latest, cutting-edge technology. Skatable obstacles from LOVE Park were recreated and combined with an accurate virtual environment, in a first-of-its-kind mixed-reality skate session that made the dream of up-and-coming Japanese skaters come true.Skateboarding at LOVE park could be experienced and seen like never before, thanks to Canon’s Volumetric Video System which combines a 360 green screen with input from over 100 synchronized 4K cameras to instantly generate live 3D footage.
Medya Türü Case Study
Süre
Digital Agency
PR Agency
Prodüksiyon Şirketi
Reklam Yazarı
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Müşteri Temsilcisi
Sanat Prodüktörü
Yaratıcı Yönetmen Ortağı
Director of Strategic Planning
EVP, Branded Content and Entertainment
EVP, Head of Experiential
Management Director
Senior Project Manager
VP, Creative Director
VP, Director of Business Affairs

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