| Başlık | Economy Class |
| Haftanın | Y&R London |
| Kampanya | Upgrade Your Airline |
| Reklamcı | Emirates Airlines |
| Marka | Emirates |
| İlk Yayınlanma Tarihi | 2018 / 1 |
| Sektör | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| hikaye | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
| Medya Türü | Television |
| Süre | |
| Ajans Prodüktörü | Katherine Maidment |
| Yaratıcı Yönetmen | Mark Roalfe |
| Yaratıcı Yönetmen | Jim Bolton |
| Post-production Producer | Joe McNally |
| Post Prodüksiyon | Gramercy Park Studios |
| Prodüktör | Graham Curry |
| Prodüksiyon Şirketi | Gramercy Park Studios |
| Prodüktör | Dean Brougham |
| Yönetmen | Jones |
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