Jim Bolton
Yaratıcı Yönetmen at VML
London, United Kingdom
BaşlıkThe Serenade Upgrade Trick
Haftanın
Kampanya Upgrade Your Airline
Reklamcı Emirates Airlines
Marka Emirates
İlk Yayınlanma Tarihi 2018 / 1
Sektör Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
hikaye Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.”

Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours.

Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot.
Medya Türü Television
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Ajans Prodüktörü
Post-production Producer
Yönetmen
Prodüktör
Prodüktör
Prodüksiyon Şirketi
Post Prodüksiyon

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