Başlık | The Special Occasion Upgrade Trick |
Haftanın | Y&R London |
Kampanya | Upgrade Your Airline |
Reklamcı | Emirates Airlines |
Marka | Emirates |
İlk Yayınlanma Tarihi | 2018 / 1 |
Sektör | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
hikaye | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
Medya Türü | Television |
Süre | |
Yaratıcı Yönetmen | Mark Roalfe |
Yaratıcı Yönetmen | Jim Bolton |
Ajans Prodüktörü | Katherine Maidment |
Post-production Producer | Joe McNally |
Yönetmen | Jones |
Prodüktör | Graham Curry |
Prodüktör | Dean Brougham |
Prodüksiyon Şirketi | Gramercy Park Studios |
Post Prodüksiyon | Gramercy Park Studios |