McDonald's - "Big Mac x Bacon Collaboration"

Cossette

Cossette Toronto, Canada

Ödüller

13833

Marka: McDonald's
Ülke: Canada

Reklamcı: McDonald's

Başlık	Big Mac x Bacon Collaboration
Haftanın	Cossette
Kampanya	Big Mac x Bacon Collaboration
Reklamcı	McDonald's
Marka	McDonald's
Posted	Mayıs 2018
Sektör	Department Stores, Supermarkets
hikaye	We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
Medya Türü	Case Study
Süre	99 seconds
Renklendirme	Alter Ego
Editorial Offline	Married to Giants
Global Chief Creative Officer	Carlos Moreno
Global Chief Creative Officer	Peter Ignazi
Grup Yaratıcı Direktörü	Simon Clancy
Yaratıcı Yönetmen	Ed Morris
Yaratıcı Yönetmen	Troy McGuinness
Yaratıcı Yönetmen	Patrick Michaud
Sanat Yönetmeni	Spencer Dingle
Reklam Yazarı	Jordan Hamer
Reklam Yazarı	Ben Duquette
Tasarımcı	Oleg Portnoy
Ajans Prodüktörü	Barb Gibson
Ajans Prodüktörü	Marie-Pier Poulin
Müşteri Temsilcisi	Yvonne Li
Müşteri Temsilcisi	Michaela Crompton
Müşteri Süpervizörü	Asmait Hailu
Müşteri Direktörü	Lindsay Mertiri
Group Account Director	Serene Gaspar
SVP, Management Director	Kathy McGuire
Director of Content Strategy	Youri Hollier
VP, Strategy	Scott McKay
Product Management	Chloe Drolet
Studio Director	Raquel Mullen
Retoucher	Trevor Gauthier
Prodüksiyon Asistanı	Graham Washer
Senior Digital Project Manager	Jeff Maynard
Prodüksiyon Şirketi	Frank Content
Yönetmen	Craig Brownrigg
Prodüktör	Marie Robertson
Prodüksiyon Sorumlusu	Danielle Kappy
Görüntü Yönetmeni	Stuart Campbell
Food Stylist	Carol Brown
Food Stylist	Noah Witenoff
Renkçi	Wade Odlum
Color Assist	Kevin Wu
Prodüksiyon Sorumlusu	Cheyenne Bloomfield
Motion Graphics	Ian Flaig
Motion Graphics	Rob Fisher
VFX Artist	Steven McGregor
VFX Artist	Andres Kirejew
VFX Assistant	Sebastian Boros
Casting Director	Steven Mann
Editör	Raj Ramnauth
Ses Post Prodüksiyon	Berkeley
Ses Mühendisi	Jared Kuemper
Photography Studio	Fuze Reps
Fotoğrafçı	Carlyle Routh
Medya Ajansı	OMD Toronto
PR Agency	Weber Shandwick - Toronto
Chief Marketing Officer & SVP	Antoinette Benoit
Marketing Officer	Hope Bagozzi
Senior Marketing Manager	Jean-Guillaume Bertola
National Marketing Manager	Rebecca Smart
Sr. Manager Media, CRM & Partnerships	Solange Bernard
Digital Officer	Lara Skripitsky
Digital Social Media Manger	Rashel Hariri
Regional Marketing Supervisor	Mélissa Hains
National External Communications Manager	Adam Grachnik