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Olivier Desmettre
Olivier Desmettre
Executive Creative Director at Publicis Conseil
Paris, France
Düzelt
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BaşlıkBet on a murderer - La Fôret
BriefBet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions.
Haftanın
Kampanya Bet on a murderer
Reklamcı France Télévisions
Marka France 3
İlk Yayınlanma Tarihi 2018 / 4
Sektör TV/Radio Programs & Stations
Slogan Bet on a murder-La Fôret
hikaye A trailer about the new France 3 TV series, it includes an interactive second screen experience allowing each viewer to take real live bets on the series murderer’s identity.
Medya Türü Web Site
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
art direction support
Müşteri Temsilcisi
Müşteri Temsilcisi
digital strategy adviser
Digital Production
editing
social media
Partner
Technical Team
Technical Team
Technical Team
Music & Sound Design
Ajans Prodüktörü
Prodüksiyon Şirketi
Prodüktör
Prodüktör
Ses Prodüksiyonu
Communications Director
Brand Director
Sanat Yönetmeni
Communications Director
Communications Director
Reklam Sorumlusu
Reklam Sorumlusu
Programcı WINAMAX
Founder
Founder
Communications Director

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