Beagle Street Life Insurance - "Reborn"

The Corner

The Corner London, United Kingdom

10291

Marka: Beagle Street Life Insurance
Ülke: United Kingdom

Reklamcı: Beagle Street

Başlık	Reborn
Haftanın	The Corner
Kampanya	Reborn
Reklamcı	Beagle Street
Marka	Beagle Street Life Insurance
İlk Yayınlanma Tarihi	2014 / 10
Sektör	Insurance
felsefe	The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user.
Sorun	Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive.
Medya Türü	Television
Süre	30 seconds
Reklam Sorumlusu	Matthew Gledhill
Yaratıcı Yönetmen	Tom Ewart
Reklam Yazarı	Robert Amstell
Sanat Yönetmeni	Matthew Lancod
Strateji Planlama	Neil Hourston
Strateji Planlama	Ollie Gilmore
Direktör	Fleur Andrews
Müşteri Direktörü	Tenzin Pooch
Ajans Prodüktörü	Daisy Mellors
Medya Ajansı	MEC
Prodüksiyon Şirketi	Colonel Blimp
Yönetmen	David Wilson
Prodüksiyon Şirketi Prodüktör	Sam Levene
Editör	Max Windows
Editör	Stitch
Post Prodüksiyon	Fi Kilroe
Post Prodüksiyon	Finish
Reklam Sorumlusu	Matthew Gledhill
Direktör	Fleur Andrews
Müşteri Direktörü	Tenzin Pooch
Ses Post Prodüksiyon	Sam Ashwell
Ses Post Prodüksiyon	750MPH