Orange - "Relocklove"

Marcel

Marcel Paris, France

Ödüller

30466

Marka: Orange
Ülke: France

Reklamcı: Orange

Başlık	Relocklove
Haftanın	Marcel
Kampanya	Relocklove
Reklamcı	Orange
Marka	Orange
Posted	Temmuz 2015
Sektör	Telecommunications Services
hikaye	Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot. People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %. Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style
Medya Türü	Case Study
Süre	135 seconds
Market	France
Reklam Sorumlusu	Quentin Delobelle
Reklam Sorumlusu	Annabel Salesa
Reklam Sorumlusu	Severin Cassan
Reklam Sorumlusu	Laurence Poucan
Reklam Sorumlusu	Esther Gordon
Agency	Marcel
Reklam Sorumlusu	Pascal Nessim
Reklam Sorumlusu	Charles Georges-Picot
Chairman	Anne de Maupeou
Yaratıcı Ajans Başkanı	Fabien Teichner
Yaratıcı Ajans Başkanı	Dimitri Guerassimov
Yaratıcı Yönetmen	Lionel Bui
Sanat Yönetmeni	Vincent Boursaud
Sanat Yönetmeni	Julien Princet
Sanat Yönetmeni	Eulalia Bartolomeu
Reklam Yazarı	Damien Veillet
Reklam Yazarı	Rodolphe Pedrono
Müşteri Süpervizörü	Philippe Franc
Müşteri Temsilcisi	Jeanne Neuschwander
Reklam Süpervizörü	Eva Castrillo
Proje Sorumlusu	Barbara Cruchet
Proje Sorumlusu	Manon Lapeyre
Proje Sorumlusu	Paul Marty
Teknik Direktör	Louis Da Silva
Creative technologist	Stéphane Nauroy
Project Director	Maximilien Borne
Development	Etienne Durand
Development	Eric Beaufol
Development	Marie Tenegal
Development	Lucia Barroso
Development	Head of Digital Design
Digital Content Strategist	Andréa Forte
Medya Temsilcisi	Mélanie Colléou
Medya Temsilcisi	Nathalie Rolland
Production (Agency)	InDaProd
Yönetmen	Cédric Dubourg
Yönetmen	Margaux Bail
Prodüksiyon Sorumlusu	Baptiste Baradat
Chief Operator	ALARY Romain
Sound Engineer	Maxime Berland
Production (Agency)	Troublemakers
Yönetmen	Julien Faure
Reklam Sorumlusu	James Hagger
Prodüksiyon Şirketi Prodüktör	Aurélie Chevalier
Prodüktör	Charles-Philippe Bowles
Reklam Sorumlusu	Julien Petit
Sound Engineer	Kerwin Rolland
Editör	Romain Boileau