Brooks Running - "Rule40"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

7746

Başlık	Rule40
Haftanın	Leo Burnett Chicago
Kampanya	Rule40
Reklamcı	Brooks Running
Marka	Brooks Running
İlk Yayınlanma Tarihi	2016 / 6
Sektör	Sneakers / Athletic Footwear
hikaye	Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves.
Medya Türü	Case Study
Süre	146 seconds
Prodüksiyon Şirketi	Deluxe’s Beast
Sanat Yönetmeni	Chris von Ende
Reklam Yazarı	Mike Ward
Reklam Yazarı	Meredith Haan
Yaratıcı Ajans Başkanı	Mark Tutssel
Yaratıcı Ajans Başkanı	Britt Nolan
Yaratıcı Yönetmen	Chris von Ende
Yaratıcı Yönetmen	Mike Ward
Tasarımcı	Alexis Alvarez
Prodüktör	Lauren Roth
Ajans Prodüktörü	Michael Petrucelly
Ajans Prodüktörü	Tim Allan
Editör	Mark Sheridan
Yaratıcı Yönetmen	Jon Wyville
Yaratıcı Yönetmen	Dave Loew
Music & Sound Design	Marco Morales
Fotoğrafçı	David Emmite