Corona - "Mexico Extra"

Leo Burnett Mexico

Leo Burnett Mexico Mexico City, Mexico

11072

Başlık	Mexico Extra
Haftanın	Leo Burnett Mexico
Kampanya	Mexico Extra
Reklamcı	AB Inbev
Marka	Corona
Posted	Ocak 2019
Sektör	Beers, Ciders, Lagers
hikaye	In September 2017, millions of Mexicans were affected by the most devastating earthquake in 32 years; however, something good came out of it: a new Mexican sense of unity.When people had no strength left, they brought out more to help each other. In Mexico, we call this: “Giving the extra”.Corona wanted to take the spirit of the tragedy to bring people together in an effort to rebuild. We decided to “Give the Extra” too, starting with the most important thing we have: our name.We rebranded Corona Extra to Mexico Extra. No longer saying “The finest beer”, but claiming with pride and to the whole country “We always can”.Removing the name from our can was a symbol showing the tragedy was not about Corona, it was about rebuilding and encouraging Mexicans to keep their high spirit.
Medya Türü	Case Study
Global Chief Creative Officer	Mark Tutssel
Chief Executive Officer (CEO)	Horacio Navarro
Yaratıcı Ajans Başkanı	Federico Russi
Yaratıcı Yönetmen	Aldo Gonzalez
Head of Art	Jorge Marrufo
Müşteri Direktörü	Hugo Rivapalacio
Ajans Prodüktörü	Roberto Collazo
Ajans Prodüktörü	Jesús Almazán
Reklam Yazarı	Aldo Gonzalez
Reklam Yazarı	Pablo Miranda
Sanat Yönetmeni	Andrés Landivar
Sanat Yönetmeni	Alan Daniel Benavides
Sanat Yönetmeni	Raquel Jaúregui
Sanat Yönetmeni	Maximiliano Hernández