Başlık | Don't lose sight of your dreams 1 |
Haftanın | BBDO Group Germany |
Kampanya | Don't lose sight of your dreams |
Reklamcı | General Motors Corp. |
Marka | Ford Mustang GT |
Posted | Aralık 2020 |
Sektör | Cars |
hikaye | Desktops are modern picture frames. The wallpapers we choose show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign. With three pieces of arty arrangements, much love for detail and lots of funny „Easter eggs“ hidden in folders and titles, we gave our target group an outer perspective of themselves and remembered them: don’t lose sight of your dream. |
Medya Türü | |
Yaratıcı Ajans Başkanı | Till Diestel |
Creative Managing Director | Kristoffer Heilemann |
Yaratıcı Yönetmen | Rod Henriques |
Yaratıcı Yönetmen | Martin Soendergaard |
Sanat Yönetmeni | Ailton Henriques |
Sanat Yönetmeni | Samuel Tettey |
Reklam Yazarı | Henrik van Laak |
Client Services Director | Simon Stitzl |
Müşteri Direktörü | Vera Vanselow |
Konsept | Gustavo Neves |
Konsept | Rodrigo Stoisch |
Fotoğrafçı | Patrick Curtet |
Fotoğrafçı | Roy Ritchie |