Dove - " #OneBeautifulThought"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

13324

Başlık	#OneBeautifulThought
Haftanın	Ogilvy Paris
Kampanya	Dove #OneBeautifulThought 2'20
Reklamcı	Unilever
Marka	Dove
İlk Yayınlanma Tarihi	2015 / 3
Sektör	Cosmetics, Beauty Products & Perfumes
hikaye	For its latest revealing beauty stunt, Dove took the negative inner thoughts from various real French women and imagined how they would sound if people said them out loud to someone else.
felsefe	The brand asked the women to write down their self-loathing self-talk about their own looks in a journal, and then hired two actresses to say them out loud to each other in a public environment, with the original women looking on. Even the actresses balk at some of the comments, which only serves to underline the point more: if we treated others the way we treat ourselves, we'd be the worst kind of bully.
Medya Türü	Television
Süre	140 seconds
Yaratıcı Yönetmen	Baptiste Clinet
Yaratıcı Yönetmen	Juana O'Gorman
Yaratıcı Yönetmen	Beatrice Lassailly
Yaratıcı Yönetmen	Florian Bodet
Senior Copywriter	Maureen Mccabe
Senior Art Director	Lisa Mcleod
Planning	Pauline Desforges
Planning	John Stuart
Planning	Laura Borot
Planning	Rui Ferreira
Prodüktör	Coralie Cupillard
Prodüksiyon Şirketi	Henry de Czar - Paris
Director	Pierre Edelmann
Müzik	Apollo
Agency supervisor	Maria Gloria Moya
Agency Supervisor	Stéphane Orhan
Agency supervisor	Laurent Chauffeteau
Agency supervisor	Nadia Lasfar