| Başlık | 40 Years - No Limitations |
| Haftanın | Saatchi & Saatchi NY |
| Kampanya | 40 Years - No Limitations |
| Reklamcı | National Down Syndrome Society |
| Marka | National Down Syndrome Society |
| İlk Yayınlanma Tarihi | 2019 / 2 |
| Sektör | Racial/Ethnic/Minority/Disability Awareness |
| Slogan | 40 Years - No Limitations |
| hikaye | To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them. |
| Medya Türü | İnteraktif |
| Süre | |
| Chief Executive Officer / Partner | Andrea Diquez |
| Yaratıcı Ajans Başkanı | Taras Wayner |
| Prodüktör | Ryan Smith |
| Prodüktör | Chris Dodds |
| Prodüktör | Danielle Hallack |
| Yaratıcı Yönetmen | Daniel Lobatón Morey |
| Yaratıcı Yönetmen Ortağı | Kiko Mattoso |
| Sanat Yönetmeni | Rafael Segri |
More Work
SEE ALLThe Snack That Jingles Back
- MARKA:
- Goldfish
- HAFTANIN:
- Saatchi & Saatchi NY
#TURNTOCOLD
- MARKA:
- Tide
- HAFTANIN:
- Saatchi & Saatchi NY
Aid For AIDS and Aid For Life
- MARKA:
- Aid for Aids/Aid For Life
- HAFTANIN:
- Saatchi & Saatchi NY
Olay Face the STEM Gap
- MARKA:
- Olay
- HAFTANIN:
- Saatchi & Saatchi NY
The Clean Jersey Swap
- MARKA:
- Tide
- HAFTANIN:
- Saatchi & Saatchi NY
For your consideration (case study)
- MARKA:
- Women In Film
- HAFTANIN:
- Saatchi & Saatchi NY
Board
- MARKA:
- Women In Film
- HAFTANIN:
- Saatchi & Saatchi NY
The Jason Alexander Hoodie
- MARKA:
- Tide
- HAFTANIN:
- Saatchi & Saatchi New York / Woven Collaborate
For Your Consideration
- MARKA:
- Women In Film
- HAFTANIN:
- Saatchi & Saatchi NY