Marcus Svanberg
Director at Rogue Films
London, United Kingdom
BaşlıkThe Smash-proof Guitar
BriefThe agency created the world's first smash-proof guitar: a one of a kind 3D-printed metal design icon. Then it challenged rock star and notorious guitar smasher Yngwie Malmsteen to do his best to destroy it. By putting engineering company Sandvik in a pop-cultural context, the campaign managed to demonstrate the client's cutting-edge technology to a broader tech audience. The story was picked up by international tech media, reaching directly into the heart of the global core target group.
Haftanın
Kampanya Let’s Create
Reklamcı Sandvik Group
Marka Sandvik
İlk Yayınlanma Tarihi 2019 / 4
Sektör Construction & Civil Engineering
hikaye Rock stars have been smashing guitars for decades and our engineers decided to test our technology by building the world’s first all-metal, smash proof guitar — and letting Yngwie Malmsteen unleash his smashing skills on it.
Medya Türü İnteraktif
Süre
film müziği Guitar solo improvised by Yngwie Malmsteen. Paganini Violin Concerto No. 1 in D Major, Op. 6: III. A
Müşteri Süpervizörü
Müşteri Temsilcisi
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
PR Strategist
Digital Strategist
Digital Strategist
Tasarımcı
Tasarımcı
Strateji Planlamacı
Ajans Prodüktörü
Prodüksiyon Şirketi
Yönetmen
Prodüktör
Prodüksiyon Sorumlusu
Görüntü Yönetmeni
Görüntü Yönetmeni
Görüntü Yönetmeni
Editör
Renkçi
Online Artist
Production Service Company
Prodüktör
Ses
Ses

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