Başlık | The Smash-proof Guitar |
Brief | The agency created the world's first smash-proof guitar: a one of a kind 3D-printed metal design icon. Then it challenged rock star and notorious guitar smasher Yngwie Malmsteen to do his best to destroy it. By putting engineering company Sandvik in a pop-cultural context, the campaign managed to demonstrate the client's cutting-edge technology to a broader tech audience. The story was picked up by international tech media, reaching directly into the heart of the global core target group. |
Haftanın | Forsman & Bodenfors Göteborg |
Kampanya | Let’s Create |
Reklamcı | Sandvik Group |
Marka | Sandvik |
İlk Yayınlanma Tarihi | 2019 / 4 |
Sektör | Construction & Civil Engineering |
hikaye | Rock stars have been smashing guitars for decades and our engineers decided to test our technology by building the world’s first all-metal, smash proof guitar — and letting Yngwie Malmsteen unleash his smashing skills on it. |
Medya Türü | İnteraktif |
Süre | |
film müziği | Guitar solo improvised by Yngwie Malmsteen. Paganini Violin Concerto No. 1 in D Major, Op. 6: III. A |
Müşteri Süpervizörü | Greger Andersson |
Müşteri Temsilcisi | Åsa Pedersen |
Yaratıcı Ekip | Kim Cramer |
Yaratıcı Ekip | Björn Engström |
Yaratıcı Ekip | Stefan Thomson |
Yaratıcı Ekip | Anton Eriksson |
Yaratıcı Ekip | Viktor Eriksson |
PR Strategist | Bjarne Darwall |
Digital Strategist | Malin Careborg |
Digital Strategist | Peter Gaudiano |
Tasarımcı | Ingrid Arnsand Jonsson |
Tasarımcı | Jerry Wass |
Strateji Planlamacı | Daniel Sjöstrand |
Ajans Prodüktörü | Anna Junker Lundin |
Prodüksiyon Şirketi | Bleck Film |
Yönetmen | Marcus Svanberg |
Prodüktör | Robert Feniger |
Prodüksiyon Sorumlusu | Josefin Kollberg |
Görüntü Yönetmeni | Carl Nilsson |
Görüntü Yönetmeni | Jo Eken Torp |
Görüntü Yönetmeni | Andrés Sánchez |
Editör | Johan Kjellberg |
Renkçi | Nicke Jacobsson |
Online Artist | Wille Rising |
Production Service Company | Green Tea Films |
Prodüktör | Natasha Chapman |
Ses | Fredrik Sundberg |
Ses | Plop Produktion AB |