| Başlık | Becoming Beckham |
| Haftanın | adam&eveDDB |
| Kampanya | Becoming Beckham |
| Reklamcı | H&M |
| Marka | H&M |
| Posted | Nisan 2016 |
| Sektör | Others |
| hikaye | In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style. |
| Medya Türü | Case Study |
| Süre | |
| Yönetmen | Sonny London |
| Prodüksiyon Şirketi Prodüktör | Sonny London |
| Editör | Marshall Street Editors |
| Yaratıcı Ajans Başkanı | Ben Priest |
| Yaratıcı Yönetmen | Ben Tollett |
| Yaratıcı Yönetmen | Richard Brim |
| Reklam Yazarı | Patrick McClelland |
| Sanat Yönetmeni | Feargal Ballance |
| Müşteri Direktörü | James Rowe |
| Ajans Prodüktörü | Ben Sharpe |
| Yönetici Direktör | Tammy Einav |
| Production Assistant | Jimena Seoane |
| Production Assistant | Anthony Falco |
| Yönetmen | Fredrik Bond |
| Prodüksiyon Şirketi Prodüktör | Alicia Richards |
| Editör | Tim Thornton-Allan |
| Assistant Editor | Matthew Pochettino |
| Assistant Editor | Phil Hignett |
| Post Prodüksiyon | Justin Stiebel |
| Post Prodüksiyon | The Mill |
| Lead VFX | Jonathan Westley |
| Lead VFX | The Mill |
| Sound Designer | Anthony Moore |
| Sound Designer | Factory Studios |
| Yaratıcı Yönetmen | Erik Zetterberg (H&M) |
| Proje Sorumlusu | Fia Ingman (H&M) |
| Head of Marketing | Daniel Hermann (H&M) |
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