Babel - "Full Washing"

BABEL

BABEL Paris, France

7661

Başlık	Full Washing
Haftanın	BABEL
Kampanya	Full Washing
Reklamcı	Babel
Marka	Babel
İlk Yayınlanma Tarihi	2021 / 7
Sektör	Advertising Agencies
hikaye	We created a fake commercial, first looking like a regular washing powder commercial, before quickly turning into something more unexpected. The stereotyped character starts explaining how to “wash out” your brand using all the different social washing options at the same time. A real recipe for disaster.Our intention was not to throw a paving stone into the pond…but it kind of did, advocating for concrete and legitimate actions instead of only speeches as tools of communication.
Sorun	French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward thinking brands should commit to solid initiatives for sincere and lasting progress and communicate them effectively.
Medya Türü	Web Film
Süre	93 seconds
Yaratıcı Yönetmen	Jean-Laurent Py
Sanat Yönetmeni	Julian Brice
Reklam Yazarı	Frédérick Lutge
Head of TV	Jeanne Halfon
Prodüksiyon	Birth Productions
Post-production	Birth Productions
Prodüksiyon Şirketi Prodüktör	Tristan Béraud
Prodüktör	Iman Delimi
3D Team	l'affreux bonhomme
Ses Prodüksiyonu	Chut! On vous écoute
Prodüksiyon Şirketi	Birth Productions
Prodüksiyon Sorumlusu	Yohan Ungar
Prodüksiyon Sorumlusu	Hugo Legrand-Nathan
Prodüktör	Tristan Béraud
Prodüktör	Iman Delimi