Jeanne Halfon
Ajans Prodüktörü at Josephine
Paris, France
BaşlıkWE, THE LOVERS
Haftanın
Kampanya WE, THE LOVERS
Reklamcı Santé Publique France
Marka SANTÉ PUBLIQUE FRANCE
PostedKasım 2021
Sektör Public Safety, Health & Hygiene
hikaye The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
Medya Türü Television & Cinema
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Head of TV
Yönetmen
Prodüksiyon
Post Prodüksiyon FIRM
Ses Prodüksiyonu

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