Israel AIDS Task Force - "Get Tested (Board)"

Y&R Israel

Y&R Israel Tel Aviv, Israel

7366

Başlık	Get Tested (Board)
Haftanın	Y&R Israel
Kampanya	Get Tested Project
Reklamcı	Israel AIDS Task Force
Marka	Israel AIDS Task Force
İlk Yayınlanma Tarihi	2010 / 12
Sektör	Disease Awareness, Support Groups & Associations
Slogan	Take an HIV test and know your status. Get Tested
hikaye	Live HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested Results were given within half an hour - all of which where broadcast live as well (everyone tested negative). During the promotion, the public was invited to the stations and to public centers to take their own tests. Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing.
felsefe	To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.Take an HIV test and know your status. Get Tested
Medya Türü	Case Study
Yaratıcı Ajans Başkanı	Gideon Amichay
Yaratıcı Yönetmen	Tzur Golan
Yaratıcı Yönetmen	Amit Gal
Sanat Yönetmeni	Shirley Eva Bahar
Reklam Yazarı	Orit Bar-Niv
Executive Client Director	Adam Polachek
Müşteri Süpervizörü	Shiran Chen Barazani
Müşteri Temsilcisi	Inbal Stern
Strateji Planlama	Yoni Lahav