HSBC - "The Mint"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

14250

Marka: HSBC
Ülke: China

Reklamcı: HSBC

Başlık	The Mint
Haftanın	J. Walter Thompson London
Kampanya	Serious Play-Hong Kong Sevens 2013
Reklamcı	HSBC
Marka	HSBC
İlk Yayınlanma Tarihi	2013 / 3
Sektör	Banking, Finance, Law & Insurance
Slogan	Serious Play
hikaye	HSBC has launched a brand new Serious Play campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the Hong Kong Stadium.This year, HSBC has minted a commemorative Serious Play medallion for the fans at the event – one of the biggest weekends in the Hong Kong calendar. The Serious side represents the world class 7s Rugby and the Play side represents the weekend’s legendary carnival atmosphere. HSBC has minted 10,000 of them and are exclusively available to fans in the HSBC 7s Village.The campaign, created by JWT London, focuses on the two sides of the medallion. The official stadium film charts its fantastical creation in a secret underground Mint beneath the Hong Kong stadium. Rugby players create the Serious side and the fans produce the Play side. The film launches on YouTube first and will then be shown throughout the weekend in the Stadium. The campaign is amplified with high impact outdoor sites, press and digital display across key platforms.
Medya Türü	Web Film
Süre	90 seconds
Post Prodüksiyon	Glassworks
Sanat Yönetmeni	Simon Sworn
Reklam Yazarı	Matt Chandler
Other	Helen Ball
Strateji Planlama	Orlando Hooper-Greenhill
Müşteri Temsilcisi	Rollo Gwyn-Jones
Medya Ajansı	Mindshare
Medya Planlama	Sam Selleck
Yönetmen	Ash Bolland
Prodüksiyon Şirketi	Curious Films Limited
Ses	Dan Weinberg
Aktör	Duncan Horn
Other	Jon Park
Renkçi	Ben Rogers
Prodüktör	Abi Klimaszewska
Ajans Prodüktörü	Romila Sanassy
Global Head of Advertising	Andrea Newman
Global Head of Sponsorship and Events	Giles Morgan
Senior Marketing Manager Brand and Sponsorship	Hamish Goulding
Global Director	Tanya Hamilton-Smith
Global Creative Director	Axel Chaldecott
Editör	James Rosen