IRC/ Getty Images - "Change the Course of History"

BBDO New York

BBDO New York New York, United States

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Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: IRC/ Getty Images
Ülke: United States

Reklamcı: The International Rescue Committee

Başlık	Change the Course of History
Haftanın	BBDO New York
Kampanya	Change the Course of History
Reklamcı	The International Rescue Committee
Marka	IRC/ Getty Images
Posted	Şubat 2019
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date.
Medya Türü	Web Film
Yaratıcı Yönetmen	Tom Markham
Yaratıcı Yönetmen	Bart Mol
Yaratıcı Yönetmen	Pol Hoenderboom
Sanat Yönetmeni	Christopher Jindo Kim
Reklam Yazarı	Bree Feibischoff
Tasarımcı	Michele Angelo
Prodüksiyon Sorumlusu	James Young
Sanat Prodüktörü	Lizzy Lehn
Agency Account Team	Evan Duck
Agency Account Team	Logan Hoffman
Agency Account Team	Shahnaz Shroff
Agency Account Team	Berta Terés
Prodüksiyon Şirketi	BBDO Studios
Developer	Nick Russo
Sound Designer	Henry Cho
Editör	Henry Cho