Chevrolet - "Eyes On The Road (Extended)"

Commonwealth//McCann

Commonwealth//McCann Detroit, United States

13653

Marka: Chevrolet
Ülke: United States

Reklamcı: General Motors Corp.

Başlık	Eyes On The Road (Extended)
Haftanın	Commonwealth//McCann
Kampanya	Real People, Not Actors
Reklamcı	General Motors Corp.
Marka	Chevrolet
İlk Yayınlanma Tarihi	2015 / 3
Sektör	Cars
hikaye	Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann. The effort subjects real folks to what appear to be the typical brand-driven survey sessions, but ultimately turn out to be spiked with tons of fun.
felsefe	In one film, for example, the presenter asks the group to keep their eyes fixed to a screen before them, which features the view from a driving car. The task's made damn near impossible, however, when male strippers come in to flex their pecs and zombies enter, threatening disembowelment. It's after these charades that the moderator introduces the crowd to the 2015 Chevrolet Cruze, which helps people focus on their driving by allowing them to reply to text messages with the push of a button. All of the films help to promote the features of Chevrolet's 2015 lineup. Another film gives the focus group the 20 questions treatment, to an absurd extreme, while yet another centers on one-on-one sessions in which the interviewees gets blindsided by a killer clown. A road test film also shows parents the benefits of in-auto wifi, while one more poses a tough choice to Mom and Dad. The campaign also features a special livestream today on ChevroletBestDayEver.com, where the bfrand will treat viewers to a series of surprise concerts and guest apperances.
Medya Türü	Television
Süre	113 seconds
Creative Chairman	Linus Karlsson
Yaratıcı Ajans Başkanı	Gary Pascoe
Yaratıcı Yönetmen	Duffy Patten
Yaratıcı Yönetmen	Bob Guisgand
Yaratıcı Yönetmen Ortağı	Dan Marvin
Sanat Yönetmeni	Celia Nelson
Prodüksiyon Sorumlusu	Brian DiLorenzo
Prodüksiyon Sorumlusu	Kelly Balagna
Senior Producer	Matt Flaker
Yönetmen	Zach Merck MAKE
Executive Producer/MAKE Founder	Dana Locatell
Supervising Producer/MAKE Partner	Tim Mack
Editör	Spot Welders
Online/PLUTO	Detroit
Online/VFX	Larry Chadwick
Sr. Audio Engineer	PLUTO
Sr. Audio Engineer	Detroit
Sr. Audio Engineer	Grant Castleberry