Ethos travel - "The Calendar 1"

McCann London

McCann London London, United Kingdom

Ödüller

10247

Marka: Ethos travel
Ülke: United Kingdom

Reklamcı: Ethos travel

Başlık	The Calendar 1
Haftanın	McCann London
Kampanya	The Calendar
Reklamcı	Ethos travel
Marka	Ethos travel
Posted	Kasım 2016
Sektör	Travel Agencies, Tour Operators
hikaye	January is a busy month. For travel companies’ communications and anyone having to face the classical post-holiday workload. So, to cut through, on the first payday of 2016 we launched a print campaign comprising 5 executions tapping into these post-holiday frustrations. We created a new typography made of calendar invitations. The objective was to stay true to the look of actual calendars, look familiar, and be as legible as possible. The overloaded calendars communicated our message, manipulated to spell out words expressing that feeling a stuffed schedule can often provoke, such as ‘FML’ - screaming it’s time to get away.
Sorun	Ethos Travel create tailor made tours, bespoke itineraries and once in a lifetime experiences.
Medya Türü	Outdoor/Out of Home
Yaratıcı Ajans Başkanı	Rob Doubal
Yaratıcı Ajans Başkanı	Laurence Thomson
Yaratıcı Yönetmen	Jean-Laurent Py
Yaratıcı Yönetmen	Sébastien Boutebel
Reklam Yazarı	Jean-Laurent Py
Reklam Yazarı	Jess Mallett
Reklam Yazarı	Mike Oughton
Sanat Yönetmeni	Sébastien Boutebel
Sanat Yönetmeni	Michael Thomason
Tasarımcı	Carl Warren
Tasarımcı	Michael Thomason
Tasarımcı	Colin Lee
Tasarımcı	Tristan Dunk
Sanat Yönetmeni Amiri	Michael Thomason
Proje Sorumlusu	Metz Fasano
Creative Producer	Sarah-Louise van Uden
Müşteri Direktörü	AJ Coyne
Müşteri Temsilcisi	Charlotte Habin
Müşteri Temsilcisi	Charlotte Walters
Basılı Malzeme Prodüktörü	Liam White