Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, United States
BaşlıkHelivery
Haftanın
Kampanya Forbes Helivery
Reklamcı Forbes
Marka Forbes
PostedMayıs 2012
Sektör Newspapers, Magazines, Books
Slogan Why deliver at the bottom when our readers are at the top?
hikaye The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. 
Sonuç Successfully  managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly.
Medya Türü Case Study
Ses Prodüksiyonu
Yönetmen
Prodüksiyon Şirketi
Reklam Sorumlusu
Müşteri Süpervizörü
Müşteri Direktörü
Prodüktör
Sanat Yönetmeni
Reklam Yazarı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Grup Yaratıcı Direktörü

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started