Başlık | Helivery |
Haftanın | . |
Kampanya | Forbes Helivery |
Reklamcı | Forbes |
Marka | Forbes |
Posted | Mayıs 2012 |
Sektör | Newspapers, Magazines, Books |
Slogan | Why deliver at the bottom when our readers are at the top? |
hikaye | The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. |
Sonuç | Successfully managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly. |
Medya Türü | Case Study |
Ses Prodüksiyonu | S de Samba |
Yönetmen | Alex Miranda |
Prodüksiyon Şirketi | TratorFilmes |
Reklam Sorumlusu | Antonio Camarotti |
Müşteri Süpervizörü | Natalie Bursztyn |
Müşteri Direktörü | Carolina Rocha |
Prodüktör | Mauricio Granado |
Sanat Yönetmeni | Rafael Rizuto |
Reklam Yazarı | Rafael Donato |
Yaratıcı Yönetmen | Eduardo Marques |
Yaratıcı Yönetmen | Claudio Lima |
Yaratıcı Yönetmen | Fred Saldanha |
Grup Yaratıcı Direktörü | Anselmo Ramos |