Damien Lebreuilly
Reklam Yazarı at Dentsu France
PARIS, France
BaşlıkTHE GPS QUALITY LABEL
Haftanın
Kampanya THE GPS QUALITY LABEL
Reklamcı Auchan
Marka Auchan
İlk Yayınlanma Tarihi
Sektör Department Stores, Supermarkets
felsefe Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.

Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.
Medya Türü İnteraktif
Süre
Global Chief Creative Officer
Yaratıcı Ajans Başkanı
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı

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