Laychin Lee
Senior VFX Artists at ATK PLN
New York, United States
BaşlıkArli & the World of Wonderful
Haftanın
Kampanya Arli & the World of Wonderful
Reklamcı Arlington Convention & Visitors Bureau
Marka Arlington Convention & Visitors Bureau
İlk Yayınlanma Tarihi
Sektör Transport, Travel and Tourism
felsefe Strategic creative group ATK PLN has teamed up with the Arlington Convention & Visitors Bureau and PETER A MAYER to unveil the kaleidoscopic possibilities of adventure, entertainment and family memories awaiting in the Dallas-adjacent city in a new animated short film “Arli & the World of Wonderful.” Through dazzling animation and a relatable family’s narrative, ATK PLN highlights the best of what Arlington has to offer for travelers and families looking for a getaway. Creative Director Barrett Lewis and CG Supervisor Patton Tunstall led a team of in-house artists to craft the 3D animation for the short film. The short brings a vibrant, colorful new life to some of Arlington’s beloved and long standing attractions, including AT&T Stadium, Globe Life Park, Six Flags Over Texas, as well as a lineup of top restaurants and breweries.
The animated short film centers around a family hailing from the town of “Blandville.” True to its name, the town offers little in the way of excitement or entertainment, unveiled by a series of vignettes of failed attempts at fun: a young sister and brother solemnly idle away an afternoon in their driveway, their mother attempts to sell homemade craft brews at a local outlet with no success, and their father’s new recipe attempt literally goes up in smoke. By happy chance, the daughter comes across a flyer for Arlington, and her family’s life in Blandville transitions into an exciting metropolitan vacation. From zealous sports stadiums and picturesque theme parks to tender family moments at a restaurant, ATK PLN’s animation seamlessly transitions from one scene to the next, accentuating the gift of memorable experiences which Arlington strives to share with its visitors.

In addition to directing the animation for the short, Lewis also composed the original score. His background in delivering these dual disciplines shines through in this piece, heightening the cinematic quality with a cohesive fusion of narrative and soundtrack. This boutique approach, fused with the infrastructure of ATK PLN’s sister company, Golden Globe-nominated animation studio Reel FX, allows the shop to deliver brand clients a feature film-quality production with a hands-on, collaborative experience.

Notes Lewis, “Arlington truly is a world of wonderful. It’s an unexpected playground of spontaneity and excitement, and for the Wonderfuls family it provides a weekend of fun away from life’s obligations. We wanted a story that doesn’t tell you the story but SHOWS you the magic of Arlington.”
Medya Türü Web Film
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Broadcast Producer
Chief Strategy Officer
Brand Strategist
Director of Account Management
Account Leads
Account Leads
Animation
Prodüksiyon Sorumlusu
Producer
Yaratıcı Yönetmen
CG Supervisor
Technical Supervisor
Concept Artist
Concept Artist
Chalk Illustration
Design
Design
Modeling
Modeling
Modeling
Surfacing
Surfacing
Surfacing
Rigging
Rigging
Rigging
Rigging
Rigging
Rigging
CFX Artist
CFX Artist
Animator
Animator
Animator
FX
FX
Cloth Simulation
Light/Compositing
Light/Compositing
Light/Compositing
Light/Compositing
Motion Design
Flame Artist
Flame Artist
Ses Mühendisi
Musical Score
Editör
Edit Assist

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