RNIB - "World Upside Down"

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Marka: RNIB
Ülke: United Kingdom

Reklamcı: Royal National Institute of Blind people (RNIB)

Başlık	World Upside Down
Başlık (ana dil)	#WorldUpsideDown
Brief	For people with sight loss, Covid-19 turned their world upside down. With social distancing rules and new shop layouts, navigating public spaces became almost impossible. We wanted to raise awareness of the issue and push for change to help the BPS community.The #WorldUpsideDown campaign took the iconic Piccadilly Lights site, Europe’s largest digital billboard and turned the ads upside down to highlight the problem. We teamed up with some of the world’s biggest brands who donated to land a place on the billboard, raising much needed funds for the RNIB at a critical time.We turned social media upside down with our campaign hashtag trending on Twitter and reaching 77% of the UK.Crucially, it became one of the most tweeted topics by MP’s that week. Leading the government to change its policy so people with sight loss could be guided by someone outside of their household again.
Haftanın	T&Pm
Kampanya	World Upside Down
Reklamcı	Royal National Institute of Blind people (RNIB)
Marka	RNIB
Posted	Ocak 2021
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	The Royal National Institute of Blind People is a UK charity offering information, support and advice to almost two million people in the UK with sight loss
Medya Türü	İnteraktif
Strategist	Katherine O
Strategist	Ed Davenhill
Yaratıcı Yönetmen	Yan Elliott
Yaratıcı Yönetmen	Micky Tudor
Yaratıcı Yönetmen	Angus Vine
Yaratıcı Ekip	Hayley Hammond Hammond
Yaratıcı Ekip	Dan Dehlavi
Yaratıcı Ekip	Adam Jackson
Creative Producer	Joseph Tomlinson
Direktör	Benedict Pringle
Müşteri Temsilcisi	Freddie Chambers