Filipe Cuvero
Creative VP at Dentsu Brasil
São Paulo, Brazil
BaşlıkSacred Poster
Haftanın
Kampanya Sacred Poster
Reklamcı Pobre Juan
Marka Pobre Juan
İlk Yayınlanma Tarihi 2018 / 4
Sektör Restaurants & Fast Food
hikaye To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important.
Medya Türü Outdoor/Out of Home
Süre
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
İlustratör
İlustratör
Reklam Yazarı
Reklam Yazarı
Fotoğrafçı

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