Richard Bleasdale

Richard Bleasdale

Regional Managing Partner at Observatory International
Singapore, Singapore


Richard's first forays into account management were with the agency groups JWT London and Ogilvy & Mather Scotland. A keen explorer, Richard moved to New Zealand in 1991 and joined AIM Direct/Proximity in Auckland. His fully integrated background led to DDB New Zealand appointing him to develop their specialist

Richard then headed to Asia in 2004 to lead DDB Singapore as Group Managing Director and three years later the fast growing, integrated marketing agency, Iris Nation

Richard’s exposure to the region, expert handling of clients, and experience in the business and branding needs of global and Asian companies, makes him an invaluable resource, and one well positioned to help companies find, and drive value, from their agencies. 


Regional Managing Partner
Richard leads our consultancy’s presence across Asia Pacific having worked throughout the region for over two decades.
His deep experience in integrated marketing communications was founded with some of the world’s leading advertising agencies – JWT, Ogilvy, BBDO and DDB. As well as award-winning periods with some of the industry’s leading new wave of marketing services companies – WRC, iris, Proximity, Rapp and Tribal DDB.
Richard’s exposure to the region and expertise in the business needs of global and Asian brands, makes him an invaluable resource, and one well positioned to help marketers find, and drive exceptional ROI, from their agencies, as well as their own teams and processes. 
Regional Managing Partner
The Observatory International

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