Russel Wohlwerth

Russel Wohlwerth

Principal at External View Consulting Group
Culver City, United States

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I am a successful entrepreneur specializing in marketing agency supplier management. My work falls into four buckets: agency search; agency relationship management; compensation consulting; and process re-engineering.

My approach to business has been profoundly shaped by 15 years in advertising agencies where I worked on a series of clients whose industries were in the throes of deregulation – airlines, healthcare, telecommunications, banking, and energy. Working in uncharted territory and creating solutions to never-seen-before problems has become a defining characteristic of my career.

Although best known as a “search consultant”, my greatest professional achievements have been re engineering marketing departments to meet the needs of today’s multichannel environment and optimizing client – agency relationships that appeared destined for divorce.

A distinguishing feature of my work is the volume of international projects I have conducted – over 20 in the last decade. I have also been increasingly involved in international media searches having conducted projects representing billions of dollars in the last few years.

I am a frequent industry speaker and have appeared with the ANA, 4As, Ad Age and the Mirren Conference in the last 12 months.

Positions

Owner
Los Angeles, United States
September 2011 - Present (7 years 8 months)
External View Consulting Group helps clients navigate the complexities of contemporary marketing management by providing an objective “external view” and deep expertise in all facets of agency resource management.

Our consulting approach is characterized by our high-touch, high-service ethos. We are not process managers who apply the same “templated” approach to every project. Many of our assignments present unique challenges for which no off-the-shelf solutions exist. Our diverse team ‒ with backgrounds in corporate marketing management, agency executive management, procurement leadership, media management, media auditing and digital ‒ provides the foundation for our innovative solutions.
Owner
New York, United States
April 2007 - August 2011 (4 years 4 months)
Owner
Santa Monica, United States
April 2000 - July 2006 (6 years 3 months)
Senior Vice President
DDB Worldwide
1983 - 2000 (17 years)
Account Executive
McCann Erickson
1981 - 1983 (2 years)

Education

BSJ, Communication, Journalism, and Related Programs

1973 - Present (46 years 4 months)

1968 - Present (51 years 4 months)

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