Palau Legacy Project - "Palau Pledge"

Host Havas

Host Havas Sydney, Australia

Ödüller

42226

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Palau Legacy Project
Ülke: Australia

Reklamcı: Palau Legacy Project

Başlık	Palau Pledge
Haftanın	Host Havas
Kampanya	Palau Pledge
Reklamcı	Palau Legacy Project
Marka	Palau Legacy Project
Posted	Nisan 2018
Sektör	Environmental & Animal Issues
hikaye	A sharp rise in tourist numbers is impacting the environment of the island nation Palau. The objective was to promote ecologically responsible behaviour amongst tourists and locals. So a bold new entry visa was created: all arrivals must sign a pledge, stamped in their passports, to be good environmental stewards. Visitors are informed that fines or expulsions apply to anyone breaking the Pledge. To prevent tourists from ruining the beautiful island nation of Palau, a new entry visa was created in the form of a pledge to protect the environment. All visitors must sign it, making them accountable for their actions.
hikaye (ana dil)	A sharp rise in tourist numbers is impacting the environment of island-nation, Palau. Annually, 160,000 guests enter Palau, which has a population of 20,000 population. The costs of environmentally destructive behaviour are often difficult to gauge on an individual level; they aren’t the result of any one person’s careless actions but of aggregate actions over time. The objective was to promote ecologically responsible behaviour amongst tourists and locals, ensuring enforcement and encouragement was everyone’s job.To promote awareness and sustainable actions, a bold new entry visa process was created: All arrivals MUST sign a pledge, stamped in their passports, to be good environmental stewards. Signed before an officer, this eco-commitment is dedicated to Palau’s children. By making visitors agree to a public request to sign the Pledge, an internal desire to behave consistently is produced. Visitors are informed that fines or expulsions apply to anyone breaking the environmental laws behind the Pledge.To implement the Palau Pledge and ensure its effectiveness, the agency worked with government, the tourist industry and citizens. Immigration laws, landing procedures and customs processes were changed. Announced at the UN, the Pledge garnered 1.7 billion media impressions in the first 4 weeks. Most significantly, it’s projected that over 2 million tourists will sign the Pledge within its first 10 years.
Medya Türü	Others
Süre	129 seconds
Yaratıcı Yönetmen	Seamus Higgins
Yaratıcı Yönetmen	Gustavo Vampre
Yaratıcı Yönetmen	Paul Bootlis
Reklam Yazarı	Daniel Fryer
Reklam Yazarı	Paul Bootlis
Sanat Yönetmeni	Stu Alexander
Sanat Yönetmeni	Gustavo Vampre
Tasarımcı	Darren Cole
Tasarımcı	Nic Adamovich
Tasarımcı	Dylan Reid
Tasarımcı	Michael Macgregor
Tasarımcı	Serlina Wong
Tasarımcı	Pip Snelling
Fotoğrafçı	Sean Izzard
Fotoğrafçı	Enric Sala
Ajans Prodüktörü	Ros Payne
Ajans Prodüktörü	Thea Clausen
Ajans Prodüktörü	Andrew Sambell
Ajans Prodüktörü	Megan Evans
UX	Peter Pippen
UX	Shea Warnes
UX	Edward Scrivens
UX	Adam Shutler
UX	Rhys Hobbs
PR Agency	Red Agency
PR / Corporate Communications	Adam Freedman
PR / Corporate Communications	Katie Lettice
PR / Corporate Communications	Jackie Holt
PR / Corporate Communications	Andrea Philips
PR / Corporate Communications	Caroline Jeffery
PR / Corporate Communications	Madeline Mullins
PR / Corporate Communications	Sarah Dillon
Müzik	Jed Kurzel
Animasyon	Yukfoo Animation
Fotoğraf / İlustrasyon	The Pool Collective Photography
Social Director	Mark McKissock
Editör	Beau Simmons
Müşteri Temsilcisi	Alex Ball
Müşteri Temsilcisi	Maggie de Goede