| Başlık | Project Understood (130s) |
| Haftanın | FCB Canada |
| Kampanya | Project Understood |
| Reklamcı | Google AI / Canadian Down Syndrome Society |
| Marka | Google AI / Canadian Down Syndrome Society |
| Posted | Nisan 2020 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | Introducing Project Understood, a campaign that recruited the Down syndrome community to donate their voices to train Google’s speech recognition model to understand them. The more data collected the smarter the model gets – potentially improving speech recognition technology and making the world more accessible for the 78 million people with all forms of atypical speech. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Nancy Crimi-Lamanna |
| Yaratıcı Ajans Başkanı | Jeff Hilts |
| Worldwide Creative Partner EVP | Fred Levron |
| Yaratıcı Yönetmen Ortağı | Elma Karabegovic |
| Yaratıcı Yönetmen Ortağı | Michael Morelli |
| Yaratıcı Yönetmen Ortağı | Marty Hoefkes |
| Reklam Yazarı | Shannon McCarroll |
| Reklam Yazarı | Jason Soy |
| Chief Strategy Officer | Shelley Brown |
| Strategy Director | Eryn LeMesurier |
| Strategy Director | Shelagh Hartford |
| Strategy Coordinator | Audrey Zink |
| Yönetici Direktör | Tracy Little |
| Yönetici Direktör | Tim Welsh |
| Müşteri Direktörü | Blake Connolly |
| Müşteri Süpervizörü | Olivia Selbie |
| Agency Producers | Sarah Michener |
| Agency Producers | Kristine Lippett |
| VP of Operations | Shandi Horovitch Horovitch |
| Proje Sorumlusu | Cori Pettit |
| Product and Technology Solutions | John Sime |
| Head of Global Innovation | Kris Hoet |
| PR | Shannon Stephaniuk |
| Prodüksiyon Şirketi | FuelContent |
| Yönetmen | Scott Drucker |
| Prodüktör | Sarah Michener |
| Görüntü Yönetmeni | Scott Drucker |
| Görüntü Yönetmeni | Chet Tilokani |
| Kamerasaman | Scott Drucker |
| Kamerasaman | Chet Tilokani |
| Ses | Nicolas Field |
| Make-Up | Neil Silverman |
| Fotoğrafçı | Cassidy Clemmer |
| Editing Şirketi | Outsider Editorial |
| Editör | John Gallagher |
| Editör | Michael Barker |
| Assistant Editor | Scott Edwards |
| Prodüksiyon Sorumlusu | Kristina Anzlinger |
| Transfer Facility | Alter Ego |
| Renkçi | Eric Whipp |
| Online Facility | Alter Ego |
| VFX Artist | Eric Perrella |
| Alter Ego Producer | Caitlin Schooley-Groneveldt |
| Grayson Matthews | |
| Music Track Director | Mark Dominic |
| Vlad Nikolic | |
| Kelly McCluskey | |
| Speech Pathologist | Amanda Cotton |
More Work
SEE ALLFCB + Canadian Down Syndrome Society Long Term Partnership
- MARKA:
- Canadian Down Syndrome Society
- HAFTANIN:
- FCB Canada
Probably TEDx
- MARKA:
- Carlsberg
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Will our dead founder share his life philosophy at TEDxCopenhagen- Probably.
- MARKA:
- Carlsberg
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Your choice of fun
- MARKA:
- Tuborg
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Tiger Royalty
- MARKA:
- Panthera
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Shadow WIFI
- MARKA:
- Liga Contra el Cancer
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Idea 5
- MARKA:
- Seth & Riley's Garage
- HAFTANIN:
- Duval Guillaume
Idea 4
- MARKA:
- Seth & Riley's Garage
- HAFTANIN:
- Duval Guillaume
Idea 3
- MARKA:
- Seth & Riley's Garage
- HAFTANIN:
- Duval Guillaume