Başlık | The Seller |
Başlık (ana dil) | Le vendeur |
Brief | The TVC is a daring advertising parody campaign in a sequence shot. It shows a businessman walking in an apple orchard while explaining his vision of the organic market. Idealist at first, his vision of the organic apples production quickly becomes cynical. |
Haftanın | Altmann+Partners |
Kampanya | Pour les magasins spécialisés bio, la bio c’est avant tout une éthique |
Reklamcı | Synadis |
Marka | Synadis |
Posted | Aralık 2020 |
Sektör | Food |
hikaye | While the French organic market is experiencing a strong growth (+15% in 2018), and thus a fierce competition, the organic food retailers of Synadis Bio (the French Union of organic food retailers such as Naturalia, Biocoop, La Vie Claire, Naturéo, Biomonde, L’Eau Vive…) want to assert their difference and values. Meaning the development of the organic market must be done with sense and responsibility (vs. the conventional food industry principles) to preserve its fundamental and historical guidelines. |
Medya Türü | Television & Cinema |
Yaratıcı Yönetmen | Olivier Altmann |
Reklam Yazarı | Dimitri Lucas |
Sanat Yönetmeni | Anthony Lietart |
Ajans Prodüktörü | Jessica Piergiovanni |
Yönetmen | Hugues de la Brosse |
Prodüksiyon Şirketi | Birth Productions |