Başlık | One Accident Is Enough 1 |
Haftanın | DDB Berlin |
Kampanya | One Accident Is Enough |
Reklamcı | Volkswagen |
Marka | Volkswagen |
İlk Yayınlanma Tarihi | 2018 / 4 |
Sektör | Cars |
felsefe | The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System. |
Medya Türü | |
Chief Creative Officer | Dennis May |
Yaratıcı Yönetmen | Gabriel Mattar |
Creative Director | Ricardo Wolff |
Sanat Yönetmeni | José Filipe Gomes |
Reklam Yazarı | Pedro Lourenço |
İlustratör | Sebastian Pattis |
Retoucher | Zé Anderson |