José Filipe Gomes
Creative Director at INNOCEAN Berlin
Berlin Area, Germany, Germany
BaşlıkOne Accident Is Enough 1
Haftanın
Kampanya One Accident Is Enough
Reklamcı Volkswagen
Marka Volkswagen
İlk Yayınlanma Tarihi 2018 / 4
Sektör Cars
felsefe The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.
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