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Yuning, probably the best promotor of the international ad creativity culture in China.
At the beginning, he was a teacher of French at Beijing Foreign Studies University. In 1991, he went to University of Lausanne, to work as assistant in the language lab and to pursue his study. Lausanne sparked his Olympic passion, which has never left him since. In 1993, he wrote “The Olympic Divine Comedy”, which made a huge impact during Beijing’s first bid process for the 2000 Olympic Games.
It was also in the Olympic Capital that he felt in love with the advertising creativity. He left the beloved Switzerland to study marketing and advertising communication at CELSA Paris-Sorbonne University.
In 1994, he returned to China and launched out into the adventure. He began by publishing extensively on ad culture in major professional magazines. When he was Editorial Director in International Advertising Press, he helped the magazine to sign the historic copyright license agreement with Advertising Age, introducing to Chinese professionals the latest global marketing and advertising news and creation.
From 1996, he successively introduced to China Night of the Adeaters, Night of the Francophone Advertising, International Car Advertising Film Festival and organized the Taotie Show, which became an iconic culture event in China. In 2003 at the Beijing Workers’ Gymnasium, the exciting advertising creativity from around the world was applauded by more than 10,000 Taotie fans.
From 2008, he participated in the initial project “China in Cannes”, helping Chinese advertising to step up on the most important advertising stage.
In 2012, he launched Beijing International Sports Ad Film Festival. His unique concept of Sports Brand and Non-Sports Brand Film in the competition refreshed the industry and was a great success.
For the Taotie Awards and the Taotie Show, to every creative talent from around the world, his invitation is – “JUST SUBMIT IT.”
