| Başlık | Moca Rebrand |
| Brief | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
| Haftanın |
Leo Burnett Toronto
|
| Kampanya |
Moca Rebrand
|
| Reklamcı |
Museum of Contemporary Art (MOCA)
|
| Marka |
MOCA Visits and Membership to the museum
|
| Posted | Kasım 2019 |
| Sektör | Corporate Communication
|
| hikaye | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
| Sorun | MOCA is motivated by their belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity.Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighborhood; it is here, through art, thatyou can feel the specialness of this invigorating and hyper-diverse city. |
| Medya Türü |
Case Study
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| Yaratıcı Ajans Başkanı |
Judy John
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| Yaratıcı Yönetmen |
Steve Persico
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| Yaratıcı Yönetmen |
Lisa Greenberg
|
| Yaratıcı Yönetmen |
Anthony Chelvanathan
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| Reklam Yazarı |
Steve Persico
|
| Sanat Yönetmeni |
Anthony Chelvanathan
|
| Sanat Yönetmeni |
Man Wai Wong
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| Tasarımcı |
Man Wai Wong
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| Tasarımcı |
Ryan Crouchman
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| İlustratör |
Hanna Tapang
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| İlustratör |
Hanna Tapang
|
| Developer |
Karen Steinberg
|
| Developer |
Karen Steinberg
|
| Ajans Prodüktörü |
Franca Piacente
|
| Ajans Prodüktörü |
Franca Piacente
|
| Ajans Prodüktörü |
Tania Gaudio
|
| Ajans Prodüktörü |
Sabrina DeLuca
|
| Ajans Prodüktörü |
Alex Postans
|
| Basılı Malzeme Prodüktörü |
Carly Moreau
|
| Basılı Malzeme Prodüktörü |
Carly Moreau
|
| Basılı Malzeme Prodüktörü |
Carly Moreau
|
| Müşteri Direktörü |
Allison Litzinger
|
| Müşteri Direktörü |
Allison Ballantyne
|
| Müşteri Temsilcisi |
Dorota Wierzbicki
|
| Müşteri Temsilcisi |
Dorota Wierzbicki
|
| Müşteri Temsilcisi |
Dorota Wierzbicki
|
| Müşteri Süpervizörü |
Milly Benko
|
| Müşteri Süpervizörü |
Milly Benko
|
| Müşteri Süpervizörü |
Milly Benko
|
| Müşteri Süpervizörü |
Wendy Richardson
|
| Yaratıcı Ajans Başkanı |
Brent Nelsen
|
| Strateji Planlama |
Tahir Ahmad
|
| Strateji Planlama |
Tahir Ahmad
|
| Fotoğrafçı |
Mike Tjioe
|