Dré Labre

Dré Labre

Futurist & Creative Consultant at Freelance
Toronto, Canada

özet

Dré often says "the future belongs to those who imagine it". He believes in exploring possible futures to better inform today's decisions. He uses science and storytelling to conjure possibilities that fuel innovation.

Dré's hands-on approach to tinkering with technology is just a means to express his ideas. He prototypes functional concepts within fictional worlds that lead to valuable provocations. He designs from the future—not for the future.

Most recently, Dré spent 7 years building and growing Rethink in Toronto. As partner and creative director he designed and directed some of the agency's greatest hits. His contributions to Molson’s smart beer fridges generated millions of impressions. His work on Uber’s ride-hailing breathalyzer garnered international attention.

Dré has appeared at the top of Strategy Magazine’s Creative Directors list several years in a row. He's won and judged almost every international award show (Cannes, London International, One Show, Webbys, Atomic, Marketing and more). He is longstanding member of the International Academy of Digital Arts and Sciences (IADAS) and sat on the board of directors for the Advertising and Design Club of Canada (ADCC).

Dré has been on the internet since before the web. He studied both analogue and digital media production as the world transitioned from old to new technology with the emergence of the web. He is trained in Human Centred Design. He’s dabbled in various aspects of computer science. Dré is never not learning something.

When Dré isn't living in the future, he’s happily here-and-now writing, recording and performing with his bandmates in The Darned.

Positions

Futurist & Creative Consultant
Freelance
Canada
June 2017 - Present (6 yıl 9 ay)
Applying strategic foresight, design fiction and general knowledge and experience of all things tech to help companies imagine their futures to make better decisions today.
Creative Director
Toronto, Canada
January 2004 - March 2010 (6 yıl 2 ay)
Art Director
Toronto, Canada
August 2002 - December 2003 (1 yıl 4 ay)
Art Director
Blast Radius, Toronto
Canada
April 2000 - August 2002 (2 yıl 4 ay)
Director

Education

Diploma in Audio Visual & Multimedia Production

1993 - 1995 (2 yıl)

Other professional activities

Miami Ad School Toronto

Instructor
October 2017 - December 2017 (2 ay)
P535 Product Creation: Taking students into the future, creating products for the year 2027.

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