Oreo - "Smile With Oreo"

Leo Burnett Indonesia

Leo Burnett Indonesia Jakarta , Indonesia

1683

Marka: Oreo
Ülke: Indonesia

Reklamcı: Mondelez

Başlık	Smile With Oreo
Haftanın	Leo Burnett Indonesia
Kampanya	Smile with Oreo
Reklamcı	Mondelez
Marka	Oreo
İlk Yayınlanma Tarihi	2022 / 4
Sektör	Biscuits, Bread, Crispbread
hikaye	Given that there are 13 unique smiles which Thai people are used to, we artistically represented our smiling cookie to capture these unique smiles through design and animation. These smiles were available on GIPHY.
felsefe	Songkran, was an opportune time for OREO to reactivate it’s Stay playful platform and rebuild lost in- home consumption. The challenge though was despite reopening of the economy, the impact of Covid had taken away the smiles (happiness) from the land of smiles. OREO” as a catalyst of playful connections with its equity of the smiling cookie, a symbol of playfulness, wanted to encourage Thai people to get their ‘lost’ smiles back. With our “Smile with Oreo’ Campaign we aimed to make Thailand smile again during the most playful season in Thailand, the “Songkran Festival. Given that there are 13 unique smiles which Thai people are used to, we artistically represented our smiling cookie to capture these unique smiles through design and animation. These smiles were available on GIPHY. An unique partnership with Tiktok to ccreate the platform’s first-of-its-kind smile challenge – #SmileWithOreo Working with LINE, we created stickers for chat
Sorun	OREO despite years of presence in Thailand has not managed to win hearts of Thai people. Compounding our challenges, Co-vid had led to consumption drop by a huge 15% , with a share loss of -0.4pp vs YTD May’20, as well as the total Cookies Segment in Thailand also was suffering and showed a decline of -20%.
Medya Türü	Social Media
Süre	116 seconds
Market	Thailand
Reklam Sorumlusu	Nikhil Rao
Reklam Sorumlusu	Vikram Chandratrey
Reklam Sorumlusu	Leonita Fransisca
Reklam Sorumlusu	Alvin Miranda
Reklam Sorumlusu	Nattida Anuntnart
Reklam Sorumlusu	Tanat Anutrakulchai
Chief Executive Officer (CEO)	Sony Nichani
Yaratıcı Ajans Başkanı	Ravi Shanker
Regional Business Director	Monideepa Nandi
Yaratıcı Grup Başkanı	Achmad Fauzi
Sanat Yönetmeni	Chairul Maulana
Yaratıcı Ekip	Pingkan Lumanauw
Grafik Tasarım	Rico Eksa
Head of Design	Tomohira Yanagihara
Tasarımcı	Daisuke Kimura
Tasarımcı	Yuki Akiba
Tasarımcı	Shigenori Ohara
Strateji Planlama	Bilal Abdulrachman
Associate Account Director	Avisenia Qashashi
Proje Sorumlusu	Widya Kusumawati
Ajans Prodüktörü	Anti Istianti
Prodüksiyon Şirketi	Directors Think Tank
Yönetmen	Carolyn Chon
Post	Two AM Music Studios Malaysia
Ses Post Prodüksiyon	Tank3
Ses Post Prodüksiyon	Two AM Music Studios Malaysia
Kompositör	Two AM Music Studios Malaysia
Offline	Syed Aadlie
Post Prodüksiyon	Syed Aadlie
Animasyon	Chua Yun Wen
Grade	Katelyn Tan
Medya Ajansı	Spark Foundry
Medya Planlama	Wanwisa Sutaepakul
Digital Planning Director	Kumar Prashan
Medya Planlama	Daracha Thongtae
Post Production Supervisor	Ralph Ooi
Post Prodüksiyon	Hafiza Yussaini
Motion Graphics Designer	Xin Yi Ang
Ses Tasarım Şirketi	Fuse Family Pte Ltd
	Siti Nur
Proje Sorumlusu	Qianshu Cheng