Care - "Stories from the other side of the world"

BBDO Paris

BBDO Paris Boulogne Billancourt, France

11237

Başlık	Stories from the other side of the world
Haftanın	BBDO Paris
Kampanya	Stories from the other side of the world
Reklamcı	CARE
Marka	Care
İlk Yayınlanma Tarihi	2017 / 11
Sektör	Human Rights
hikaye	Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media.
Medya Türü	Social Media
Süre	136 seconds
Prodüksiyon Şirketi	The Gang Films
Yaratıcı Ajans Başkanı	Matthieu ELKAIM
Yönetmen	Aaron Chervenak
Yönetmen	Grimblat Dimitri
Prodüktör	Guillaume Boulte
Prodüktör	Julien Sanson
Prodüktör	Martine Ferey
Prodüktör	Morgane Bohn
Yaratıcı Ekip	Joseph Rozier
Yaratıcı Ekip	Théophile Robaglia
Product Manager	Charlotte Montrichard
Product Manager	Manon Debus
Chief Marketing Officer (CMO)	Valérie Accary
Editör	Pierre Deshayes
Social Media Manager	Pierre Engélibert
Social Media Manager	Éléonore Berthier-Milot
Social Media Manager	Auriane Desplanches
Social Media Manager	Jeremy Communier
Social Media Manager	Guillaume Aubert