Estadao - "Warboard"

FCB Brasil

FCB Brasil São Paulo, Brazil

4698

Başlık	Warboard
Haftanın	FCB Brasil
Kampanya	Warboard
Reklamcı	Estadao
Marka	Estadao
İlk Yayınlanma Tarihi	2018 / 4
Sektör	Newspapers, Magazines, Books
hikaye	Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time.
Medya Türü	Case Study
Yaratıcı Ajans Başkanı	Joanna Monteiro
Yaratıcı Yönetmen	Fabio Simoes
Yaratıcı Yönetmen	Marco Monteiro
Yaratıcı Yönetmen	André Pallú
Sanat Yönetmeni	Carina Caye
Reklam Yazarı	Pedro Furtado
Reklam Yazarı	Sofia Calvit
Executive Account Director	Elton Longhi
Müşteri Direktörü	Anna Sant'Anna
Müşteri Temsilcisi	Rafael Cardoso
Executive Account Director	Karoline Araújo
Proje Sorumlusu	Suelen Mariano
Creative technologist	Victor Hugo Odo
Strategy/Planning	Marcia Neri
Strategy Director	Bianca Reame
Data Strategy Analyst	Isabella Esteves