Joanna Monteiro
Executive Creative Director at FCB Brasil
São Paulo, Brazil
BaşlıkRe-Reborn - Campaign
Haftanın
Kampanya Re-reborn
Reklamcı Clube de Criação de SP
Marka Clube de Criação
İlk Yayınlanma Tarihi
Sektör Advertising Agencies
felsefe The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend.

For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience.
Medya Türü Packaging, Branding & Design
Advertising Agency
Design Agency
Media Company
Medya Planlama
Medya Planlama
Agency Account Executive
Agency Account Supervisor
Agency Account Supervisor
Agency Account Director
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Creative Director
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Creative Technologist
Creative Technologist
Proje Sorumlusu
Animation Company
Prodüksiyon Şirketi
Director
Prodüksiyon Sorumlusu
Görüntü Yönetmeni
Editor
Editör
Art Assistant

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