| Başlık | Re-Reborn - Next is the new last |
| Haftanın | FCB Brasil |
| Kampanya | Re-reborn |
| Reklamcı | Clube de Criação de SP |
| Marka | Clube de Criação |
| İlk Yayınlanma Tarihi | 2018 |
| Sektör | Advertising Agencies |
| felsefe | The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend. For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience. |
| Medya Türü | Packaging, Branding & Design |
| Süre | |
| Advertising Agency | FCB Brasil |
| Design Agency | FCB Brasil |
| Media Company | FCB Brasil, São Paulo |
| Medya Planlama | Fábio Freitas |
| Medya Planlama | Vinicius Loschiavo |
| Agency Account Executive | Elton Longhi |
| Agency Account Supervisor | Vanessa Hannud |
| Agency Account Supervisor | Isabel Lunardelli |
| Agency Account Director | Pedro Fuhrer |
| Yaratıcı Ajans Başkanı | Joanna Monteiro |
| Yaratıcı Yönetmen | Fabio Simoes |
| Creative Director | Romero Cavalcanti |
| Reklam Yazarı | Sofia Calvit |
| Reklam Yazarı | Nikola Salim |
| Sanat Yönetmeni | Rafael Beretta |
| Sanat Yönetmeni | Juliana Utsch |
| Sanat Yönetmeni | Yan Esteves |
| Agency Producer | Ricardo Magozo |
| Agency Producer | Pedro Lazzuri |
| Agency Producer | Mariana Golpian |
| Agency Producer | Natasha Zaminiani |
| Creative Technologist | Marcio Bueno |
| Creative Technologist | Victor Odo |
| Proje Sorumlusu | Suelen Mariano |
| Animation Company | FCB Brasil, São Paulo |
| Prodüksiyon Şirketi | Saigon, São Paulo |
| Director | Silvio Cunha |
| Prodüksiyon Sorumlusu | Marcelo Altschuler |
| Görüntü Yönetmeni | Felipe Hermini |
| Editor | Rodrigo Resende |
| Editör | Eduardo Dória |
| Art Assistant | Pevê Azevedo |
More Work
SEE ALLGifting Firsts
- MARKA:
- Canadian Tire
- HAFTANIN:
- The Royal Budapest Film Co.
Fashion Santa
- MARKA:
- Visa Canada
- HAFTANIN:
- Publicis
Promise Breakers
- MARKA:
- Congresso em Foco
- HAFTANIN:
- FCB Brasil
The Battle for Dinner
- MARKA:
- Gomes da Costa
- HAFTANIN:
- FCB Brasil
The Unknown
- MARKA:
- Clube de Criação
- HAFTANIN:
- FCB Brasil
Trending Botics
- MARKA:
- Congresso em Foco
- HAFTANIN:
- FCB Brasil
Re-Reborn - Old school
- MARKA:
- Clube de Criação
- HAFTANIN:
- FCB Brasil
Re-Reborn - Old is the new old
- MARKA:
- Clube de Criação
- HAFTANIN:
- FCB Brasil